Prime Meridian Health Clinics: Brand Strategy/Identity

BRANDING / CONCEPTS / DESIGN "The US healthcare system is broken, with costs rising and receiving quality care in a timely manner is becoming increasingly difficult for a lot of Americans." doTERRA is leading an innovative movement in healthcare in which medical providers take an integrative approach to keep their patients healthy and thriving. This is delivered via traditional western methods, essential oil treatment, and wellness services - are utilised in an effort to prevent disease and maintain optimal health. I worked within a brand team to understand doTERRA Clinics and what they want to achieve, before formulating a flexible and effective brand platform. Once a robust identity had been formulated, I then applied this direction and support to deliver the brand across various touch-points...

Brand Understanding, and Brand Strategy & Architecture was explored in order to formulate the best identity solution for doTERRA:

4 routes were presented to doTERRA:

Route 1: 'Growing Connections' was chosen, and I rolled out this chosen identity.
I explored a series of identity options: name proposals, logos, interior spaces / way-finding, outdoor advertising and printed marketing. Once the final identity was chosen, I then designed the brand guidelines and the initial website was built by the dev team.

After the brand identity had been chosen, I re-designed their existing patient portal log-in area using Sketch, as well as the brand guidelines. Please see the rest of my portfolio for examples of these.

I also worked closely with the web team, with the initial roll-out of the new website.
To find out more about Prime Meridian Healthcare, please visit: pmhclinics.com