Prime Meridian Health Clinics: Brand Identity

BRANDING / CONCEPTS / DESIGN "The U.S healthcare system is broken, with costs rising and receiving quality care in a timely manner is becoming increasingly difficult for a lot of Americans." doTERRA is leading an innovative movement in healthcare in which medical providers take an integrative approach to keep their patients healthy and thriving. This is delivered via traditional western methods, essential oil treatment, and wellness services - are utilised in an effort to prevent disease and maintain optimal health. I worked within a brand team to understand doTERRA Clinics and what they want to achieve, before formulating a flexible and effective brand platform. Once a robust identity had been formulated, I then applied this direction and support to deliver the brand across various touch-points...

I explored a series of identity options: name proposals, logos, interior spaces / way-finding, outdoor advertising and printed marketing. Once the final identity was chosen, I then designed the brand guidelines.

After the brand identity had been chosen, I re-designed their existing patient portal log-in area using Sketch, as well as the brand guidelines. Please see the rest of my portfolio for examples of these.

I then worked closely with the web team, with the initial roll-out of the new website seen here: