Joules Clothing: Packaging, Labels & Trims

DESIGN / PACKAGING / ILLUSTRATION After finishing full-time at Joules Clothing, the team asked me back to help freelance for the packaging, labels & trims department. I was delighted to experience this side of the business and had the pleasure of working on concepts for clothing swing tags, design packaging for multiple collections, as well as designing new garment labels. Working closely with the in-house illustrator, she was able to supply the relevant illustration pieces to feature on the packaging / tags. I was also lucky enough to have the freedom of producing my own illustrative style too...

Packaging was designed for homeware products and I also created the illustrations for each product description:
Themed clothing labels were designed and then transferred onto swing tags:
I designed new swing tag concepts for the Joules 'Right as Rain' range, using supplied illustrations from the in-house illustrator:
Flip flop rider design options for kids, men, and women. With my own illustrations and using handwritten type from the in-house illustrator:

Explore more of my work...

OVO: Charge Anywhere & Hypervolt Chargers
Happy Hounds Coventry: Brand Identity
OVO: Beyond Launch Party
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Berry Brothers & Rudd: Christmas Gifts Catalogue
MIKIMOTO: Taxi Wraps
Joules Clothing: A/W Catalogue & In-Store POS
Grid Autosport: Achievement Icons
Godiva Awakes: Visual Identity for London 2012 Olympics
Access Hardware: Architectural Collection Catalogue
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