Working alongside the art directors, images from the location shoot were chosen. My role was to then brief styled flat photography to the photo studio and approve shots along the way. Typefaces and layouts were chosen and I worked alongside the copywriter who provided headers and body copy. Colour palettes were chosen for each 'grid style' spread that complimented the product featured...
Each season, a theme is followed and rolled out across the catalogue, retail, trade and online. During the Christmas campaign, I designed all components for Joules' in store point of sale... This includes Strut Cards, Collar Swingers, Perimeter Frames, Window Vinyls and external A-Boards:

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