Joules Clothing: Christmas Catalogue

CONCEPTS / ART DIRECTION / DESIGN Joules is a British, premium lifestyle brand. Below is the Autumn / Winter "Christmas" 96 page catalogue which set the style for all collateral designed during this phase. Translating across retail POS, trade and online. This catalogue had to showcase a lot of product due to the time of the year, and have a 'gifting' theme. The 'grid style' layout you see on the spreads below were a successful solution to fulfilling the brief and showing as much product as possible, whist still maintaining a clean, 'shoppable' festive catalogue.

Working alongside the art directors, images from the location shoot were chosen. My role was to then brief styled flat photography to the photo studio and approve shots along the way. Typefaces and layouts were chosen and I worked alongside the copywriter who provided headers and body copy. Colour palettes were chosen for each 'grid style' spread that complimented the product featured...