I started by collecting relevant reference images and created mood boards to set the style and the look/feel of what I wanted to achieve...
![](https://cdn.myportfolio.com/5b224ba52d02ebc2dfa9a3756e63b2f7/6f4caa1d-fed4-423f-b9ee-5187535c3009_rw_3840.jpg?h=6fd63bd6cc67c14068894905e98a246f)
Image sequence to show the stages of the identity creation...
![](https://cdn.myportfolio.com/5b224ba52d02ebc2dfa9a3756e63b2f7/755daa9b-0c28-42c3-9ef3-6ce15561b375_rw_1920.gif?h=a36da19df4a3e46b02d8f9b45edf1008)
The final design...
![](https://cdn.myportfolio.com/5b224ba52d02ebc2dfa9a3756e63b2f7/b0dd7e40-7f46-4672-b26d-1ca9017556ac_rw_1920.jpg?h=95b8d4763274516531c4d34dd277da54)
The success of the Godiva Awakes identity lead to concepts for merchandise for the event...
![](https://cdn.myportfolio.com/5b224ba52d02ebc2dfa9a3756e63b2f7/03fdb878-a2a8-4848-984e-51951313baef_rw_1920.jpg?h=74404bb7c3d99babc4264c01ef457d57)
![](https://cdn.myportfolio.com/5b224ba52d02ebc2dfa9a3756e63b2f7/9c88ba56-7091-4f8a-b454-50ffb6a0680b_rw_1920.jpg?h=851ab1ca150f283b6cfaf4f58ad112db)