The launch of Beyond: the energy savings account, aimed at supporting people to make better choices for them and the planet. Beyond is available for free via the OVO app and helps customers unlock savings and bank rewards for a greener tomorrow.
I was senior designer on this project for all pre-launch, onboarding, and launch / offer comms over a period of a few months. The campaign was really successful with over 100,000 sign-ups within the first couple of weeks and lead to a microsite being built, as well as a TV campaign and a launch event party at OVO Arena Wembley.
