I was part of the User Experience team for Jaguar Land Rover. Responsible for the successful showcase of the luxury vehicles available to the customer. The user interface is tactile, with a flexible grid system to create an immersive environment. The site uses a combination of video, real-world photography and interactive components, reflecting the premium status of the products. The structure of the pages reflect a user-centric approach, with detailed information about each vehicle model. Alongside the Content Strategists, Director and the client, I worked across the Land Rover Discovery Sport latest model release, Range Rover and Range Rover Evoque. Whilst also working across the Jaguar nameplate, F-Pace.
