Working alongside the art directors, images from the location shoot were chosen. My role was to then brief styled flat photography to the photo studio and approve shots along the way. Typefaces and layouts were chosen and I worked alongside the copywriter who provided headers and body copy.
During the 'Windswept and Wonderful' campaign, I designed all components for Joules' in store point of sale... This includes Strut Cards, Perimeter Frames, Window Vinyls and external A-Boards.
A4 New Collection Strut Cards / A-Board design and 'Theme Setting' A4 Strut Cards:
'Theme Setting' Perimeter Frames in store:
A4 Warm Welcome Strut Cards for Men and Women - Introducing warm layers:
... and window vinyls, including sale:
