XL: SUPER BOWL THE OPUS (Luxury Coffee Table Book)
DESIGN / ART DIRECTION This was a dream project to be involved in. Weighing over 30kgs, with over 800 pages and with a one metre width per page spread, this was an epic publication! Retailing at $4,000 per copy and $40,000 per copy for the Special MVP Edition. The print run was limited so it would never be created in any other format - therefore being more collectable in time. I worked within a team of 4 and crafted the history and the story of this iconic event with attention to typography and layout. Collaborating with some of the greatest sports photographers and sharing content from specialist writers, I was lucky enough to witness unseen photography and delve into the story telling and the history of the event. A select number of copies were signed by American Footballers and Super Bowl MVP's. A truly unforgettable experience! Later projects were Arsenal Football Club, followed by Vivienne Westwood.