Joules Clothing Annual Report:
As Joules became a PLC company in 2016, the first annual report was designed in-house for the iconic British lifestyle and clothing brand. Chapters were created with a clear brand style rolled out across all sections to give it a recognisable 'theme'. Clean, clear data was displayed in graphs / tables and character styles used throughout for consistent typography.
Full DPS lifestyle brand imagery used for introductions...
Chapter openers... Bright, uplifting messaging and featuring the Joules hare in an illustrated style:
Victory Motorcycles Trading Terms: